Our third and final London Fashion Week Mixtape is all about that thing that takes place on that catwalk, the strut. When the derrieres have hit the seats and the clothes are fitted and fastened, it’s the swag of a model that is last up on the podium, as it were.
We asked four top modelling agencies for the song that gives off the most va va voom vibes, the tune their girls swear by, the four minutes of sheer ‘because I’m worth it’ evoking power.
Here are four songs that’ll put some oomph in that stride.
> Next Management was formed in New York in 1989 but quickly expanded to include Paris, London, LA, Milan and Miami.
Their girls do all their best moves to ‘Echelon (It’s My Way)' by Angel Haze, said girls including Suki Waterhouse and Jodie Kidd. Dudley O’Shaughnessy – of that Rihanna-does-festivals video – is on their books too.
> Stars of ‘The Model Agency’ – Channel 4’s birds eye view show from 2011 – Premier Model Management was set up in 1981 by Carole White and Chris Owen.
On their books today you will find the likes of Portia Freeman and Chloe Norgaard, plus Lucy Lui and Nadine Coyle too. Their strutting song of choice is Jamie XX’s Space Bass remix of The XX’s ‘Basic Space’.
> M&P can count United Colours of Benetton and Dolce & Gabbana as brands it’s catered for. Established in 1990 and based in London, Robyn’s ‘Don’t Fucking Tell Me What To Do’ would be the agency’s perfect song to walk the runway to.
> ‘Infinity Guitars’ by Sleigh Bells, that’s what FM London strut to when they’re practicing in front of the mirror.
Based on Fashion Street in east London (really), the team is responsible for a number of faces who’ve previously appeared in Clash’s pages, Holly Foxton and Joshua Moroney amongst them.
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