Yesterday it was the turn of the organisers, today four designers give us their top track for putting a whole collection together. Where PRs will plan ‘til it’s dark, these are the guys who will work through until it’s light again.
As the stars of the show – and the whole friggin’ reason behind it – the environment in which these figures produce is not so much pressurised but whip-crackingly important.
A song can shape the mood (or in cases past a collection), it can turn that frown upside down or put a pleat wherein should lie a gather.
Here are four top songs to work to.
> Ashish Gupta is the man with the sequins, indeed, even the Ashish website bears a display of the shiny stuff. Currently working to Madonna’s ‘Into The Groove’ – “it has all the magic of 80s pop” – he’s been showing at London Fashion Week since 2004 and provides a fresh approach to sequins each season. Christmas exclusives his stuff is not.
> Nasir Mazhar needs little introduction, being the milliner turned designer adored by a cult like crew for his sportswear-focused collections. Branding is key to the label, as is a technical aspect displayed most prominently by his box peak caps. He works to ‘666 Sauna’ by Darq E Freaker as “it gets me charged.”
> Fashion East protégée Ryan Lo is the pink obsessed, fraggle incorporating, sparkle smothering Hong Kong born designer, responsible for adding a fairytale charm to London Fashion Week for two seasons now. His song of choice is the theme song from Japanese anime, ‘Magical Doremi’, which he says is a “fashion orgasm girlish teenage dream! You can dance and move your sexy hips.”
> Public Enemy’s ‘Harder Than You Think is Phoebe English’s late night motivational favourite. A former winner of Fashion Scout’s Merit Award, her designs are made for a close eye, such is the detail sunk into each cloth. A window design at Dover Street Market earlier this year, poured the same attention into a still life display.
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