LC:M : Buzzwords: 2/3

Highlights from day two of London Collections: Men.

SENSIBLE: Sure there were cropped knit cardigans and off the shoulder necklines, but in contrast with previous collections, J.W.Anderson’s morning show provided us with an Anderson endorsed sense of practical. Trousers accompanied every look (among which included blazers), while shoes (admittedly emphasised versions), shared a likeness with those ‘proper’ ballet pumps certain women enjoy (thick soled and wipe clean).

LOLIDAY: Yesterday’s offering from Kit Neale proposed a trip abroad with all of the lols, translated via typical Neale prints (hand drawn cacti and digital airplane safety guides were favourites), and casual so-called ‘easy to wear’ garment; shirts, city shorts, box jackets. Colours were predominantly pastel (think candy floss, think seaside), while two striped knits were introduced, maturing the mood ever so slightly.

WHITEWASH: Why better the collection’s title? Common SS15 was essentially just that, a sea of white articles – among them PVC jackets and embroidered jumpers – accompanied by a subtle palette of light blue (denim), silver, grey and briefly black. Half brushed hair invited a summer daze character, which fought off any clinical interpretations such a colour scheme might otherwise have provided.

PRIMARY: In both palette and aesthetic (the striped jersey in particular seemed adopted from kindergarten kids, likewise the stonewashed gathered waistbands), this season James Long’s man was relaxed. His bobble knits – look 22 especially – were technically and physically exciting, while sporting elements like airtex made their case and hoodies served to add a nod to teenage trends.

Soundtrack of the day: Rejjie Snow performing live at Fashion East’s Menswear Installations.              

Original J.W.Anderson and James Long images via Style.com.

Check out highlights from day one here

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