From humble beginnings comes huge pay off. Or at least you could suggest that is the case for each of the two brands concerned here; Lazy Oaf and Nasty Gal. The former was started in 2001 as a line of screen-printed mens tees sold in Spitalfields market, the latter arriving five years later in the form of an eBay store.
Today the London brand boasts a healthy website, unique Soho based boutique and a gazillion (read: 250) stockists around the globe. Nasty Gal on the other hand has outgrown its handpicked vintage beginnings, today producing their own product and amassing 756,000 Facebook likes in the process.
Tuesday 28th May (check your calendar if it’s not ringing bells) marks the pair’s debut collaboration launch (there’s an in-store party and everything), which sees the Oaf’s trademark prints slapped across cotton stretch dresses, leggings and tees. There’s also a neat selection of cut out dresses, a denim jacket and the ultimate in watermelon chic. The video below gives you an idea of the fun these clothes can produce.