Too easy is it for a brand to throw a party and spend some dollar on getting a decent artist to do a ten minute set. For Ray-Ban’s Envision Tour Finale the glasses company fancied a change, bringing in Kate Moross to pave the way.
The London creative (illustrator/director/advocate of all things bright and colourful) curated a special installation for the event earlier this week in an underground bunker in Dalston. Partnering with the New York based act Lion Babe, Moross used their track ‘Treat Me Like Fire’ as a starting point, immersing the space in the sound and energy of the song.
And why all the fuss? To launch Ray-Ban's Outshine Lens, an aviator style frame with colourful lenses. The shades themselves filled fridges on the night, while Moross even used lights of the same colour to brighten the rooms and corridors around the space.
Check out the video below for a taste of what went down.
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