No stranger to the fashion film, House of Holland has struck gold again with the brand’s latest collaborative effort; meanwhile we remain partial to Henry and Pixie do QVC, circa AW11 (available here for your viewing pleasure).
Working with nail expert’s Elegant Touch, HOH uses the medium in support of a second fake nail collection, inspired by the capital’s female population.
As Henry Holland explains, “The London girl is cool, confident and savvy. This nail collection is about not taking fashion too seriously – making a statement and having fun doing it.”
Hence the nine nail sets take on names such as ‘Game Changer’, ‘Block Heads’ and ‘Tie Dye For’, and ice creams, smiley faces and roses fill the video.
Be sure to check out the McQueen esc ‘nail masks’ too.