H&M Premier In Paris

High street brand makes their Fashion Week debut.
H&M

Following in the footsteps of both Topshop and Whistles, H&M was the latest high street brand to debut their new collection at one of the big four. Choosing Paris-or more specifically the gardens of Musee Rodin-last night the Swedish label showed their autumn collection to a room in-which sat magazine editors, stylists and a token number of famous faces, Chloe Moretz and Leigh Lezark among them.


Set out like a house, models paraded through the space dressed in a mixture of 'tailoring and delicates'. According to the brand's Creative Advisor, Margareta can den Bosch, "the event was magical, staged in a chic environment full of atmosphere." What do you think?

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