On Tuesday Rihanna’s debut campaign for Balmain surfaced across the web, made up for five images shot by duo Inez & Vinoodh and styled by Mel Ottenberg.
Creative direction for the SS14 campaign came from Parisian based Atelier Franck Durand, responsible for several previous Balmain campaigns.
Oliver Rousteing, the label’s Creative Director, has since called the singer as an “icon”.
Elsewhere Burberry also released it’s SS14 campaign this week, starring actor Jamie Campbell Bower and Childhood lead singer Leo Dobson.
Chief Creative Officer Christopher Bailey said of the new campaign, “There’s a distinctly English mood to this season – a gentle, effortless, romantic quality, brought to life by a cast of bright young British talent.”
Shot by Mario Testino, Campbell Bower and Dobson are joined by models Malaika Firth, Jean Campbell, Callum Ball, Matilda Lowther and Neelam Johal in the imagery.
On Thursday Versace confirmed designer Anthony Vaccarello as the latest collaborative partner for Versus Versace.
The sister label of Donatella Versace’s mainline, in the last year J.W. Anderson and M.I.A. have both produced collections for the label, while Christopher Kane previously headed it.
Vaccarello’s debut offering will be come into fruition next year.
Balmain and Versus images via Facebook.