Fashion Round Up: 13/06

Clash plays catch up.

Christopher Shannon became the first ever winner of the BFC/GQ Designer Menswear Fund on Monday night, less than a week ahead of his SS15 catwalk show.

While a sister prize – the BFC/Vogue Designer Fashion Fund – has proved an industry success since its arrival in 2008, the menswear award (supported by Vertu), was first announced last September.

The Liverpudlian wins a grant of £150,000 to push his business to the next level, as well as a programme of high-level mentoring for the next year.

“While the competition was tough,” says Dylan Jones, chair of LC:M, “Christopher’s win attests to the very bright future of British menswear, demonstrating original flair, meticulous craftsmanship and an in-depth commercial understanding.”

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Elsewhere this week, Dior released a short film introducing the new Dior Addict fragrance.

Harmony Korine was brought in to direct the project, an interesting choice given his previous credits include writing ‘Kids’ – the controversial 90’s film directed by Larry Clark – and 2012’s ‘Springbreakers’ which he both wrote and directed.

The clip is soundtracked by a remix of Die Antwood’s ‘Enter The Ninja’ and features the same tropical backdrop first seen at the label’s SS14 catwalk show. You can watch it here.

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Lastly, it’s unlikely escaped anyone’s mind that the World Cup officially began last night. As such the self-proclaimed ‘world’s leading virtual store’ Yoox.com has partnered with several designers to produce a capsule collection of football inspired jumpers.

Collaborating with the football title SEPP, Yoox.com asked ten designers from around the world to design a jersey that represented their nation.

Opening Ceremony produced America’s while Barbara Casasola takes on Brazil, MGSM Italy and Juun. J Korea; Agatha Ruiz De La Prada was picked for Spain, Ami for France, Damir Doma for Germany, Duro Olowu did Nigeria’s, Ksubi did Australia’s and Masha Ma China.

Christopher Shannon image via Style.com.

www.christophershannon.co.uk
www.dior.com
www.yoox.com

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