Fashion Round Up: 11/07

Clash plays catch up.

“I’ve waited a long time to become a male model,” Ringo Starr apparently joked as the new John Varvatos campaign was launched earlier this week, unveiled to the public on The Beatles star’s 74th birthday.

Starr’s black and white campaign – shot by Danny Clinch – follows several seasons of musician focused imagery from the label, with faces such as those of Paul Weller, Miles Kane and KISS all appearing in said ads.

Alongside the AW14 poster, John Varvatos launched an initiative with the Ringo Starr Peace & Love Fund, with the sale of a new tee to raise money. A digital campaign tagged #PEACEROCKS also asks fans to upload images of themselves following Ringo’s lead, with a dollar for each image donated to the charity.

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On Tuesday meanwhile, news of another music x fashion hook up became clear, as Happy Socks announced a forthcoming collaboration with Snoop Dogg.

The Swedish brand has tapped the slides and socks fan for ‘The Art of Inspiration’ – head here for the introductory video –  which sees the MoneySuperMarket man release a presumably capsule collection of socks this November.

While the brand has said little else on the partnership, Snoop Instagrammed a photo of his patterned sock clad feet with the caption ‘sock game’, proposing a hint of what’s to come.

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Finally, the winners of NEWGEN support for SS15 were this week announced, with Ashley Williams and Faustine Steinmetz the latest additions.

Both will receive presentation sponsorship for September – alongside Ryan Lo and Danielle Romeril – while 1205, Lucas Nascimento and Marques’Almeida will show on the catwalk; Claire Barrow receives showroom sponsorship.

Of the scheme, which sees each designer receive financial help from Topshop and the British Fashion Council, chair of the selection committee Sarah Mower states: “NEWGEN is a listening-post for anyone who wants to tune into the future of fashion. Each new wave brings its own ideas – in 2014, they are a unique combination of highly specialist, highly-crafted and optimistically wearable.”

www.johnvarvatos.com
www.happysocks.com
www.britishfashioncouncil.com

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