Fashion Round Up: 09/08

London fashion's youth, in brief.

Keeping it short and sweet, this week’s Fashion Round Up should really be called The News in Brief. But it’s not, so deal with it. As the heat continues outdoors, indoors the temperature’s been turned up in anticipation of London Fashion Week, which is increasingly playing on our minds.

Fashion East’s SS14 line-up revealed, plus J.W. Anderson’s first ever campaign.

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For their 27th consecutive catwalk show, Fashion East have announced Spring Summer 14 will follow in the footsteps of Autumn Winter 13 and have invited back Ashley Williams, Claire Barrow and Ryan Lo.

All young in age and relatively still new to the industry, the three designers boast a variety of influences and different aesthetics.

For Claire and Ryan this marks their third London Fashion Week under the Fashion East umbrella (having both previously debuted with presentations for SS13), while Ashley – in theory at least, given past practice – still has another season with Lulu Kennedy to come.

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One of London Fashion (Week)’s key players of recent years, J.W. Anderson has just launched his debut campaign, illustrating both his men’s and women’s AW13 collections.

Shot by Jamie Hawkesworth – a former Clash contributor and regular J.W. Anderson collaborator – the images were styled by Benjamin Bruno with creative direction from MAD London, Jefferson Hack’s creative agency.

A younger label than most who choose to advertise, Anderson has said of the campaign, ‘I never have any control, we just thought why not? Let’s do it.’ The images are set to appear not only in a number of choice titles, but also as flyers and posters and at pop-ups and in stores.

fashioneast.co.uk
j-w-anderson.co.uk

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