Fashion Round Up: 04/07

Clash plays catch up.

This week saw the announcement – via social media, naturally – that WAH Nails are to launch their own set of polishes and a full nail care range come autumn.

Visibly (digitally?) excited, WAH founder Sharmadean Reid tweeted the news, explaining that she’d been working on the range for over a year.

A single image of a ‘WAH London’ nail varnish was released (above), and subsequently a WAH London Twitter account has been set up for fans to hear the news as and when it happens.

The launch follows two Wah Nails books (interview here), and a haircare range from one-time salon partners Bleach London.

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Elsewhere tech company Metail this week had ‘Clueless’ fans the land over lusting after their new Cher Horowitz digital wardrobe.

The company, who call themselves ‘your virtual fitting room’ anyway, have brought the Alicia Silverstone fantasy into the real world some 19 years after it first appeared on-screen, with an area on their website that lets one pick from a selection of Cher’s infamous get-ups.

By simply entering your stats (height, weight and bra size), Metail create a so-called ‘MeModel’ that can be dressed up in any of your preferred looks from the 1995 classic, plus the company is offering prizes for those shared across social channels.

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Lastly, another AW14 campaign debuted this week, as French fashion house Balmain presented its vision for next season.

Shot by Mario Sorrenti and both art directed and styled by Katie Grand, the campaign is a much darker affair then the former Rihanna shoot, which saw the singer surrounded by bright white tiles.

Models including Jourdan Dunn, Cara Delevingne and Binx Walton star in the women’s campaign, whilst one time Clash model Jackson Hale stars in the accompanying eyewear imagery.

“This campaign both reflects today’s realities and the possibilities of the fashion world,” commented Creative Director of Balmain, Olivier Rousteing. 

www.wah-nails.com
metail.com
balmain.com

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