Emporio Armani Smartwatch Campaign with Shawn Mendes

Shawn Mendes fronts E.A's first touchscreen smartwatch collection...

CLASH 104’s new cover star Shawn Mendes, seems to have found a stylish new way to stay connected with his epic online following, which on Instagram alone, currently stands at 22.8 million.

Ditching the option of being glued to his smartphone 24/7, as let’s face it – nobody wants to look like an overworked reality star, Mendes can now be seen sporting Emporio Armani’s first touchscreen smartwatch range. Compatible with both Android and IOS, models rework the brands most coveted designs to create luxurious new pieces of wearable tech.

Freeing up Mendes’s hands, to strum his trusty Gibson acoustic, or perhaps pen another global smash for that matter, it's a look that’s far more in keeping with the 18 year old singer / songwriters carefully cultivated aesthetic. A classic, lightly dapper, but generally less-is-more image, that leaves much of his fanbase struggling for breath.

www.armani.com

 

 

-
Join the Clash mailing list for up to the minute music, fashion and film news.