‘Shaping the future by honoring the past’ — this is the slogan of iconic brand Ellesse, and it's a phrase they’re truly channelling through their SS17 collection that matches the retro vibe of the brand’s archives with key trends.
The retro Italian label, which was founded in 1959 but has remained a contemporary sportswear brand since its inception, has just unveiled their heritage spring / summer 2017 collection, drawing inspiration from six season trends to bring things bang up to date.
The sportswear heavyweight's Hero Collection plucks classic designs from their archives and reissues them for today — featuring crisp core colours, earthy tones and military detailing — for an up-to-the-minute take on sporting history.
Shot against a light backdrop of lofty minimalism, the block colours of the new collection get a proper outing.
www.ellesse.co.uk