What do you stand for? Dr. Martens’ first asked the question last season, and despite a hearty response from the masses, the campaign’s potential has clearly been recognised as they’ve stuck with it for SS14.
Which is no bad thing, given they've got new faces, wearing new shows, with new statements of intent. And several tattoos too.
Make-up artist Monica Storrs - whose skills have bore many a flawless face for Clash's pages - stands for "classic beauty", realised via fine china and floral bedding.
Venus X meanwhile was filmed at a DJ set in Boxpark, Shoreditch; "I stand for something so I don't fall for anything," she tells.
Check out the video below to find out what Misty Miller, 9 year old Khan and south Londoner Sullivan all stand for.