The Maccabees went there for their 2009 release ‘Can You Give It’, the video for which follows cheese rolling champ Chris Anderson on competition day, and tomorrow photographer James Pearson-Howes will pay a third visit, with the release of his new book ‘British Folk Part 3’.
British traditions you see – the type oft considered odd to outsiders (natives and tourists alike), intriguing, strange and in a modern day western world, perhaps even surreal – are the stuff of James’s dreams, or rather, erm, his reality, as the Tate commissioned video below shows.
Exploring said world several times over through the lens of his camera, in doing so catching the eye of one Christopher Shannon – who used Whittlesea’s ‘Straw Bear’ for his SS13 show invite – more recently his imagery has been the subject of inspiration for MAN designer Liam Hodges.
Now a month long exhibition – ‘Ceremony’ – sees the two partner up proper. Displayed at the gallery-cum-publishers Ditto Press, the best of both worlds style exhibit looks at the rituals and aesthetics found at folk festivals and ceremonies across the UK.
Past and present imagery will fill walls (some of it never seen before), while for his part Liam, whose collections go by names such as ‘Morris Nomads’ and ‘Druid Road’, and whose recent SS15 show featured people size flags and cork chaps, has produced a small collection of tees as an exclusive for the gallery.
Until 24th August.