"Each character I have created is my interpretation of a snog, reflecting everything I love about SNOG – positive energy, healthy and cute!” Carri Munden is talking about her latest project with SNOG, the frozen yogurt people she’s hooked up with to help celebrate 25 years of gay rights charity, Stonewall.
The menswear designer and creative director, known to her 20,000 Instagram followers for the Cassette Playa label of bright graphics and vast personal collection of envy inducing vintage eyewear, has partnered with the brand to create a new app, aptly titled ‘First Snog’.
“They are unique characters to share as a token of love and affection,” she continues, “Cassette Playa is about the overlap of real and virtual worlds, so the app is about fun, play and sharing.”
Available to download now, a digital gallery is already live (here), with faces of the fashion and music worlds (Henry Holland and Sam Smith amongst them), the first in line to smother their selfies in peace signs, cupcakes and the like.
Say SNOG founders Rob Baines and Pablo Uribe, “We commissioned Cassette Playa as we loved the freedom and vibrancy of Carri Munden's graphic sensibility and we are thrilled so many of the SNOG fans have got involved in the campaign.”
Want in on the action? Simply download the app and hashtag your photo #firstsnog