Beyond Skin Needs You

The vegan footwear label teams up with PETA to find the next Stella McCartney.
Beyond Skin x PETA

The fur issue is one that comes into play every season, both in February when Autumn Winter collections are presented, and again in September when those collections make it into shops, onto pages and eventually covering bodies.

It’s universally unavoidable and has been for quite some time, ever since people started to question the dead animals smothering film stars and the like (and probably even before then).

Stella McCartney is the obvious leading lady in the animal free fashion world, meanwhile footwear label Beyond Skin has been making dolphin friendly waves with its designs since 2001.

And now it needs you.

The brand has teamed up with PETA – People for the Ethical Treatment of Animals – to gather young designers, asking them to come up with a Spring Summer 14 shoe to launch next year.

The use of animal products – and fur in particular – is a sensitive issue for many, and a question that can be tainted with supposed hypocrisy depending on a person’s dietary requirements.

Emily Sheffield covered the subject in Vogue’s September issue – famously a key edition for the company – writing of her account meeting mink farmers in Denmark and the wearing of fur in the Conde Nast office.

For designers of late, pelts have become commonplace. Intentions behind the famous 90s campaign, ‘We’d Rather Go Naked’ apparently fallen on deaf ears, not least for most of the supers who starred.

But if for you Celine’s ‘fur-kinstock’ was aesthetically pleasing but morally crushing, and Stella’s tire-tread heels the apple of your eye, this is your chance.

Entries should be uploaded to PETA.org.uk by 13th December. 10 designs will be shortlisted by Beyond Skin and PETA, with MTV presenter Laura Whitmore selecting the final winner. 

www.beyondskin.co.uk

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