Blogs come and blogs go, fonts change, hemlines lower, readers offer praise and Instagram followers rise. Now and again, the better of the bunch might land something of a coup, perhaps their own app or the chance to collaborate with a favourite label.
For ‘A Beautiful Mess’ – the lifestyle blog by American sisters Elsie Larson and Emma Chapman – both came true.
The label in question is Swedish Hasbeens, the clog company founded by Emy Blixt in 2006 and beloved by bloggers ever since; something about the aesthetic and attitude of the shoes simply clicks where a specific type of blogger wardrobe is concerned.
They’re feminine but not too girly and they translate well across various outfit decisions, a necessity for those whose clothing choices are a key fixture of their work.
Following in the footsteps of high street giant H&M, the Beautiful Mess collaboration paints one turquoise and one monochrome vision of the classic Sky High T-strap style, while the sisters claim they are to be worn with “basically anything except yoga pants!”