The shoe label collaborates on a capsule blogger line.

Blogs come and blogs go, fonts change, hemlines lower, readers offer praise and Instagram followers rise. Now and again, the better of the bunch might land something of a coup, perhaps their own app or the chance to collaborate with a favourite label.

For ‘A Beautiful Mess’ – the lifestyle blog by American sisters Elsie Larson and Emma Chapman – both came true.

The label in question is Swedish Hasbeens, the clog company founded by Emy Blixt in 2006 and beloved by bloggers ever since; something about the aesthetic and attitude of the shoes simply clicks where a specific type of blogger wardrobe is concerned.

They’re feminine but not too girly and they translate well across various outfit decisions, a necessity for those whose clothing choices are a key fixture of their work.

Following in the footsteps of high street giant H&M, the Beautiful Mess collaboration paints one turquoise and one monochrome vision of the classic Sky High T-strap style, while the sisters claim they are to be worn with “basically anything except yoga pants!”


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