A Perfect Run

Nike's musical sprint through London
You’d not normally draw a distinct line between the excesses of a life in music and the exertions of the world of running. The stamina tests we at Clash are accustomed to generally involve marathon sessions across our country’s outdoor festival season, and the legwork we put in is purely dancefloor-based.

However, on speaking to the guys at Nike about linking up our respective worlds of music and running, we actually found a few surprising bonds, and a growing community of unlikely runners lurking in corners of the creative world that Clash represents.

So we thought it would be a cool idea to team up and take these links a step further, creating a perfect run for music lovers followed by an in-store gig and party at Nike’s spanking new hub for runners, the Covent Garden Running Store.

In preparation for our run, Clash designed four exclusive pairs of Nike Lunarglide 2+ running shoes in the style of four of our coolest covers this year, and offered our fanbase the chance to win the chance to join us and rock the run in their chosen Clash-coloured sneakers.

The Clash Perfect Run took us round a selection of London’s musical landmarks and hotspots of historical notoriety. From long-gone legends like the Marquee Club, The Wag Club and Bunjie’s Basement, where rock royalty like The Sex Pistols, Bob Dylan and the Stones could regularly be seen, to current closure-threatened icon The 100 Club, Ronnie Scott’s and past iconic album cover locations like Oasis’ unmistakable blurred snap of Berwick Street, to the residencies of Handel and Jimi Hendrix, and down to the bright lights of Gerrard Street Studio where the mighty Led Zeppelin forged their sound and created their name, the Clash Perfect Run was an inspiring insight into the sights that shaped the sounds of the last five decades.

The post-run gig at the Covent Garden store brought things firmly up to date with jaw-dropping UK urban star Rox unleashing a stirring set of smoky southern soul from her latest album ‘Memoirs’, including an amazing cover of The Strokes ‘Last Nite’ and recent fan favourite ‘Rocksteady’, before the Clash DJ team rocked the night away as a perfect warm down to a perfect run.

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